2019 Ford EcoSport 1.0 EcoBoost Trend Auto

Purpose: Session security, form anti-forgery (CSRF tokens), login state for dealer portal, cookie consent preference storage.
Data stored: Your cookie preference choices (analytics: yes/no) — stored only in your browser's localStorage. No personal data is sent to DriveWest servers via these cookies.
Retention: localStorage persists until you clear your browser data.
Third parties: None.

Tool used: Google Analytics 4 (GA4).
Purpose: Anonymised page view counting, valuation tool funnel analysis (which step users drop off at), traffic source reporting. IP addresses are anonymised. No individual user profiles are built.
Data sent to: Google LLC (USA). Google is certified under the EU-US Data Privacy Framework. DriveWest has no access to raw user-level GA data.
Cookies set by GA4: _ga (2 years), _ga_* (2 years), _gid (24 hours).
Opting out: If you decline, Google Analytics will not load. You can also install the Google Analytics Opt-out Browser Add-on.

Purpose: Storing your last selected region, preferred make, and form pre-fill after returning to the valuation tool. Remembers dark/light preferences if added in future.
Data stored: Anonymised UI preferences only — no personal information.
Retention: localStorage until you clear browser data or reset preferences.
Third parties: None. All data stays in your browser.